By this time, the client has agreed with ColorFrog on a final shape design and process. The following should have been cleared by the project team:
- Understand - Have dug into the design problem through research and competitive review.
- Diverge - Has developed several solution candidates.
- Decide - Has chosen the best ideas and hammer out a functional story.
- Prototype - Built something quick and iterated while involving business users.
- Validate - Shown the prototype to real users (in other words, people in retail with intimate consumer knowledge) and learn what works and what doesn't work.
The customer, with ColorFrog's support, has already uncovered issues, brainstormed solutions, made strategic choices, evaluated prototypes, and has observed the business handling the final version of the paint chip.
These cross-functional teams focused on the consumer, data, design, manufacturing and technology shorten the process and incorporate agile thinking to develop colour displays in a better and faster way.